Songwriter Jack Morell — a reference to Village People creator Jacques Morali — gets a break Disc jockeying at local Discotheque Saddle Tramps. His roommate Samantha "Sam" Simpson is a supermodel newly retired at the peak of her success. She sees the response to a song he wrote for her ("Samantha") and agrees to use her connections to get him a record deal. Her connection is her ex-boyfriend Steve Waits, president of Marrakech Records — a reference to Village People record label Casablanca Records — who is more interested in rekindling their romantic relationship than in Jack's music (and more interested in taking business calls than in wooing Samantha), but agrees to listen to a Demo (music).