Film publicist Lee Phillips is tasked with promoting a film featuring a husband-wife acting team, Gwen Harrison and Eddie Thomas. His job is complicated by the fact that the eccentric director of the film, Hal Weidmann, refuses to show anyone a cut of the film, demanding the first viewing take place at a Movie junket. To promote the film and to save his job, Lee decides to focus on the two stars: Gwen and Eddie, once known as "America's Sweethearts". Unfortunately, they are now going through an ugly split. Gwen had an Adultery affair with her co-star Hector Gorgonzolas, who she now lives with, driving Eddie to an emotional breakdown. His actions after their split led Gwen to take out a restraining order against Eddie, and he is now living at a New Age retreat. Lee decides that his best chance to promote the film is to convince the press that the couple has reunited.