Punyalan Agarbattis (Jayasurya) after death of his wife (Nyla Usha), lost his first incense stick company to debt. As an entrepreneur he jumps onto a second outing with using elephant urine as a soft-drink. His ideas are supported by his friends and workers Greenu sharma (Aju Varghese), Abhayakumar (Sreejith Ravi), Peer Thanesh (Dharmajan Bolgatty) etc. As usually he doesn't give consideration to how the system works and clashes with the system. When things doesn't go through his way, he forces himself to be the center of media attention and adopts the situation to make his dreams come true. Joy gets an opportunity to shadow the Chief Minister through the media attention and he uses this to voice his opinions about and against the corrupted system and publicizes his product. When it comes to a point where the Chief Minister is against Joy, he utilizes the media that is ready for a marketable news. Joy argues a politician is a service person and for them, people are consumers and consumers are the king.Finally due to his efforts Shakthan Rajashekharan fails in election.In the end Joy opens his new factory inaugurated by his formal rival.