In Brazil, various exotic birds are smuggled out of the country. In Moose Lake, Minnesota, a crate with a male Spix's macaw hatchling falls out of a truck and is found by a little girl named Linda Gunderson, who names him Blu. Over the next 15 years,<ref name="TeleRhap" /> Linda comes to own a bookstore. Highly domesticated and unable to fly because he is scared to, Blu is ridiculed frequently by the Canada goose that come by outside of Linda's bookstore.