In the middle of the Financial crisis of 2007, Checco Zalone is a Southern Italy Italians living in Milan together with his wife, Daniela, and son, Nicolò. Checco starts working for a company which sells "Morgan le Fay" vacuum cleaners (parody of the popular Italian Folletto, meaning "Pixie", cleaners), and has soon success by selling them at all his relatives who emigrated in Northern Italy, becoming the most successful seller in few time, and starting asking for loans to buy presents for Daniela and Nicolò to a company named "FidoFly". Later, with the success of Vileda robot cleaners and his family having enough Fatas, he starts earning less money, to the point that FidoFly starts distraining the things he bought, while Daniela decides to Divorce. Checco, forced to eat at charity organization Caritas Internationalis's places, ironically swears to his son that, if he will have all his school results at 10 (the maximum in Italy), he will have a fantastic vacation with him, but, however, Nicolò succeeds in this goal, forcing Checco to take him on vacation during the summer vacation. Checco, who, if he will not sell at least seven cleaners, will be fired, travels with him to his familiy's home region of Molise with the goal of selling some. He decides to stay at the house of his extremely cheap (when Nicolò discovers that his Wii could not work with her television, she is shocked by seeing the duo boringly using it to play Checco's old ''Pong#Home version'') aunt, Rita, who says him that all the other relatives are dead or emigrated to Canada, except for Checco's cousin Onofrio, who already has a Fata.