Raja (Jr. NTR), an orphan boy, is a thief. Mahi (Priyamani), young girl, falls in love with him. Raja manipulates her by gaining her sympathy. She gives him a necklace, which he throws away because it is worthless; however, it always comes back to him. 10 years later, Mahi's family treats her like a slave while they enjoy the money that her grandfather left behind. Mahi waits for her "prince" to come rescue her. Raja is still a conman, but when he enters into the debt of Dhanalakshmi (Mamta Mohandas), a pretty not-so-innocent lender, he flees.