In Sint-Truiden, cattle farmer Jacky (Matthias Schoenaerts) who runs the family business, visits a distant relative and intimidates him into selling cows. In the Limburg province, a mafia deals in illegal hormones and controls the cattle and meat trade. The farmers sell cows to the mafia, who inject the cows with hormones and the cows are made into food. Jacky is a thirty-something angry lonely man with a muscular physique who is addicted to steroids.