55 years ago, on October 1, 1968, the first brand advertising spot landed on the French small screen. This is the birth of the Golden Age of Advertising! For 3 decades, thousands of small creative films will seek to seduce us and build our collective memory. Advertising resembled us, it brought us together. Through kitsch or cult spots, humor, slogans, music, stars, gimmicks, big show or sex appeal: we are going to reveal to you how advertising goes about convincing us.