N. Venkateswara Rao a.k.a. Venky (Naga Shourya) works at UB TV and his aim is to become a news reader like his father N. Bhanu Murthy. Bhanu Murthy discontinued his work as a news reader in Doordarshan after entry of new channels and a paralytic attack. However, Venky is unable to reach his target and he has a strong contender in the race for his dream job is Vamana Rao (Posani Krishna Murali). Meanwhile, for the past four years, Venky is stuck working as an anchor for Teleshopping advertisements at UB TV. Moreover, his overbearing boss Uday Bhaskar a.k.a. Uday (Srinivas Avasarala) is jealous of Venky as Venky can easily communicate with girls whereas Uday is extremely awkward in his interactions with the opposite sex. Therefore, he turns a roadblock in Venky's aim to become a news reader. After rejecting many marriage proposals, Uday agrees to marry a dentist Sirisha after seeing her photograph given by his marriage broker. After their first meet, Sirisha wants to meet Uday again for understanding him better. Since Uday is not good at communication with women, he takes the help of Venky and seeks his advice. Based on her preferences, Venky gives some suggestions to Uday at a bowling alley. While returning to their homes, Uday asks Venky about his comfortable approach towards girls and asks Venky if he has any past love experiences. Venky narrates his love story. In 2009, Venky went to Vishakhapatnam for summer vacation and he met a Delhi-based 19 yr old girl, Prabhavathi a.k.a. Prabha (Rashi Khanna (actress)). Prabha has also come for a vacation to Vizag for peace of mind as her parents are going through a divorce in Delhi. Venky and Prabha meet in a movie theater and come to know that they reside in the same apartment complex. Venky develops a crush on her but he is advised not to take any hasty steps by his uncle (Rao Ramesh) and aunt (Hema (actress)).