Over the course of a decade, Dia Estúdio has evolved from a small production company to the first TV channel for content creators on the internet. This documentary celebrates this transformation, from the first videos in makeshift studios to the rise of DiaTV, highlighting iconic projects such as 50 Horas Ao Vivo and the viral program De Frente com Blogueirinha. A journey of innovation and connection, showing the power of plural people.