When Tom Burns loses his job at advertising agency Rage because he isn’t young or hip enough, he enlists the help of youthful con-man Dick Sweeney to pose as a copywriter. Tom secretly generates the campaigns, and Dick presents them to Rage with his innate charm and confident attitude. The scam fools everyone including Rage CEO Reese Danzinger, Creative Director Derek, and even Art Director Harriet Fellows. With the help of Tom’s ideas, Dick quickly becomes a superstar at the agency and is tasked with spearheading a Super Bowl campaign for a new client.