Ali, who is ice cream salesman in Muğla, tries to survive in the face of fierce competition from the big ice cream brands. While trying to promote his ice cream, he tours the village with his brand new yellow ice cream motorbike. However the naughty boys of the town who are chasing him to have free ice cream, steal the motorbike while he is away. Still repaying the debts for the loan on his motorbike, Ali becomes furious and accuses the big ice cream brands of stealing the car in order to destroy him. He starts investigating the theft of his motorbike asking one by one to the sellers of the big brands, while all along the naughty boys are enjoying their free ice cream.