Fashion and beauty influencer Mito is a superstar, an idol for the young generation. Her every social media livestream goes viral. But a new collaboration linked to an app exploiting her dewy-eyed appeal turns sour when her image is used for illegal purposes. Suddenly, her fame turns frighteningly against her . . . Stylish and quirky, #Mito is an incisive critique — not without humour — of the contrived authenticity of the social media influencer.