The Gulaab Gang members are activists and vigilantes in Bundelkhand Uttar and Madhya Pradesh.<ref name="GGTOI"></ref> They wear pink sarees and take up issues like domestic violence, the dowry system, rape, electricity matters, and education. Their fierce leader, Rajjo (Madhuri Dixit), locks horns with a conniving and shrewd politician, Sumitra Bagrecha (Juhi Chawla), who uses people.