Fred Bolton is an advertising man facing pressure from both his boss, Tom Dugan, and his daughter, Helen. He needs to satisfy Dugan with a great promotional campaign for the stomach remedy Aspercel, while also making good on his shy daughter's deep longing for a horse. Bolton convinces his boss to buy a horse and dubs it Aspercel, with the hopes it will become a champion, bringing attention to the product and, ultimately, saving Bolton's job.