Marshall Thomas (Houston Rhines), an advertising designer, and his partner of seven years, cafe owner Gabe Horton (Noah Schuffman), who live in Los Angeles, California, are in a rut. Gabe seems too busy for intimacy and Marshall is feeling the pressure of a frustrating dead-end job. Marshall discovers a smart phone application called eCupid and agrees to install it without reading the terms of agreement (despite multiple warnings.) The application (voiced by Morgan Fairchild) proceeds to take over Marshall's phone and computer, and by proxy his life. Gabe finds out and the two split. eCupid begins arranging various encounters and situations designed to help Marshall find the things he thinks he wants: the recapturing of his youth via fun, romance and freedom.