The populace of the lethargic small town Fate, TX gathers for the grand opening of Consumart, a glossy new one-stop-shopping box store. The enthusiastic patrons merrily dispense into the store as the doors open at sunset. Before the unsuspecting shoppers have time to question the fact that the store is stocked with coffins, terror erupts and the store explodes into a bloodbath. A few weeks later, three unmindful, egocentric twenty somethings, Carrie (Robin Gierhart), Sam (Nate Rubin), and Bone (Deva George), embark on a road trip to Mr. Fire, a festival which shares eerie similarities to Burning Man, and accidentally wander into Fate, unaware of its population's ill-fated transformation... into vampires. Carrie, a superficial, aggressive scenester is dating Sam's wallet. Sam is a shrill, immature, hypochondriac, well-to-do young man. Bone, an uncaring badass with a malicious speech pattern, is still nurturing a yearning for Carrie predicated upon a drunken, frolicsome one night stand.