Narrator Viraj Anand is the younger son of Satyamurthy, a billionaire businessman who dies in an accident. Although Anand has 3 billion worth of property and stock which is worthless, he owes an equal amount. Paida Sambasiva Rao, one of Satyamurthy's creditors, suggests that Anand file for bankruptcy to protect his wealth but Anand wants to preserve his father's image. Anand's older brother becomes mentally unstable and, at Sambasiva Rao's advice, the father of Anand's fiancée Pallavi cancels their upcoming wedding. Anand and his family move to a simpler home in Hyderabad, and he becomes the family's sole breadwinner. He joins his friend's event-management company as a wedding planner, and his assistant Parandhamaiah goes with him.