Marty (Mascarelli), owner of the used car dealership Car Kingdom, is thrust into a sales contest against his bitter rival, Wayne Empire (Joe Jones) of Empire Cars. Desperate, Marty hires his ex-girlfriend, Gina (Leigh), as a marketing rep. Together, they work to focus Marty's misfit sales team and turn them into the top dealership in town. It is a battle of wits and bumbling whim to determine who gets to stay open, and who gets traded in.