Paul (Benjamin Lutz), a professional ad executive, is suffering and feeling nostalgic about his former relationship to Brad (John Werskey), a whole year after their break up. Paul is not used to losing, is self-involved, and too haughty to go crawling back to his ex asking for a second chance,<ref name=":1"></ref> hence he comes up with an elaborate plan to win Brad's pity, affection, and love. Brad has since moved on and is now dating a bisexual former Bowflex model called Ted (Jackson Palmer).