Aïcha Bouamaza, a French girl of Algerian origin, lives with her family in a ghetto neighborhood in the northern suburbs of Paris. She works as an intern, a couple of blocks from her home, at the local office of a big Parisian company. She dreams of getting to the other side of the beltway to integrate the HQ, in Paris. But what can one hope for, when one spends days filing papers without anyone noticing you? Then one morning, the group director trusts her with the promotion of a new beauty product in her town. Aïcha dedicates herself wholeheartedly to the success of this event, but finds herself confronted to Gloria, a Spanish woman determined to get her job at all costs, and must also deal with her cousin Nedjma, whose actions as the head of a "newly converted Muslim women" group are creating a wave of panic in the suburbs...