The plot centers on Gedivan Pereira, better known as Ruço, who dates Abigail, an orphan girl who is thirty years younger than him, and a family, residents of Irajá, in the suburbs of Rio, who own F.U.I.. a Funerária United of Irajá. Due to the poor management of her ancestors, the funeral home alone is not enough to provide for the family, so her daughter, Odete, who is dating the mechanic Tamanco, starts working doing stripteases on the internet to supplement the family income. In addition to Odete, Ruço and his ex-wife, Darlene, who is an alcoholic and works as a make-up artist for the company, has another son, Alessanderson, a young man who wants to enter a political career.