The cheetahs are real passionate about music but find themselves constantly confronted with their boss, Franck Delattre, who swears by the business. Guepard is a dive in the daily life of this female label, led by a misogynist and hysterical boss, manager of eccentric musicians and artists with oversized egos. Their ability to juggle brilliantly juggling between passions, the celebrity of their artists as well as the reality of the profession make these cheetahs terribly endearing and explosive.