Woo Ki-myung, a completely ordinary high school student, has a crush on Hye-jin, the prettiest, most popular girl in class. So to win her heart, he decides to transform his image and become the coolest, best dressed person in the world. As his mentor Nam-jung introduces him to the world of fashion, Ki-myung finds himself entering into a rivalry with Won-ho, the school's toughest fighter. Meanwhile, he doesn't notice Eun-jin, who harbors a secret crush on him.