Jared Eamons is the son of Marshall Eamons, a successful car dealer and Baptist preacher in Arkansas, and Nancy Eamons, a self-styled hairdresser. He begins his first day at the Love In Action gay conversion therapy assessment program. Chief therapist Victor Sykes tells the group that their sexuality is a choice influenced by poor parenting. He instructs them to perform harsh "moral inventories" of themselves and their families and requires them not to tell anyone else about what occurs during the sessions. Nancy rents a nearby motel for her and Jared to stay in until he completes the assessment; however, Jared soon discovers that the therapy has no set end point, and may require him to move into an on-campus home if he fails to convince Sykes that he has become Heterosexuality.