A group of college friends go on holiday to Morocco, and when one of them loses her camera she buys an instant camera from a mysterious man at a wikt:curio shop.<ref name="Perrone">Perrone, Gianluigi (2009) "[http://www.nocturno.it/recensioni/smile?AspxAutoDetectCookieSupport=1 Smile]", ''Nocturno'', 03/09/2009, retrieved 2012-04-29</ref> However, the camera seems to be cursed, as everyone whose picture is taken with it ends up dying under mysterious circumstances.<ref name="dread">"[http://www.dreadcentral.com/reviews/smile-2011 Smile]", dreadcentral.com, retrieved 2012-04-29</ref> The remaining members must race to decipher the supernatural clues in the photos to save themselves.