Steve Jobs (Noah Wyle) is speaking with director Ridley Scott (J. G. Hertzler), about the creation of the 1984 (advertisement) for Apple Computer#1981.E2.80.9385: Lisa and Macintosh, which introduced the first Macintosh. Jobs is trying to convey his idea that "We're creating a completely new consciousness." Scott is more concerned with the technical aspects of the commercial.