Bugs Bunny is drumming up business for a vaudeville show in a remote American Old West town (notably one of the posters in the background is for "Frizby the Magician", a reference to director Friz Freleng). One of the main attractions is "''Fearless Freep''" and his high-dive act. As soon as Yosemite Sam hears the name "''Fearless Freep''", he goes into a joyful frenzy, buying as many tickets as he can. ("I'm a-splurgin'!")