Stijn (Barry Atsma) is a rich, handsome and self-centered advertising executive who lives in a hedonistic world. Everything revolves around him. He has a successful career and a loving marriage with Carmen (Carice van Houten). Occasionally he cheats, but it is tolerated due to his enthusiastic and impetuous character. Fate strikes as it turns out that Carmen is suffering from breast cancer. He supports her, but as it can sometimes be difficult, he will often go between meeting with Roos (Anna Drijver), with whom he has a tempestuous affair, and lying to Carmen.