"National" Selvam(Udhayanidhi Stalin),is a small-time photographer who lives with his father "National" Shanmugham(J. Mahendran). They run a digital photography studio in their small town. Next to the studio is a flex-board printing shop owned by Selvam's friend Sadha(M. S. Bhaskar) . His assistant Vigadakavi(Karunakaran (actor)),is a Adobe Photoshop wizard who designs the flex-boards. Selvam is in a relationship with Shenbaghavalli(Parvatii Nair), his high school sweetheart.