We first see Willie Dynamite as the film's opening credits begin, with Martha Reeves singing the movie's title song, 'Willie Dynamite.' Willie is driving his 'pimped-out' purple Cadillac on the streets of midtown Manhattan. The front license plate reading the first part of his nickname - 'Willie,' and the back license plate reading the second part - 'Dynamite.' Willie's destination is a midtown hotel, to collect payment from his women - who work the midtown hotels, attracting the many businessmen, conventioneers, who are looking for sex.