Life to Encarna (Alexandra Jiménez) seems to have been stuck in the same place since her teenage years. She has been living in the same city as always, Móstoles, with the same job at a mattress store, the same boyfriend el mismo novio, and few prospects for change. When she reunites with María Dolores (Cristina Castaño), her inseparable high school friend, her life takes a turn. She is invited to join a business, led by Victoria Abril, a revolutionary multi-level marketing scheme that promises to make her rich in no time and turn her into the person she has always wanted to be.