The MAMA Awards (formerly Mnet Asian Music Awards) is a major music awards ceremony presented annually by entertainment company CJ E&M. First held in South Korea, the majority of prizes has been won by K-pop artists, although there are other Asian artists winning in various award categories, such as for Best Asian Artist and other professional-related awards. The awards ceremony was first held in Seoul in 1999, being aired on Mnet. MAMA has also been held in various Asian countries and cities outside of South Korea since 2010 and now airs internationally online beyond Asia.