Five lions go in search of a golden idea, an innovative spirit or crazy ambitions. Hundreds, both beginning and seasoned, but above all highly passionate entrepreneurs are given three minutes in the 'Leeuwenkuil' to present their idea to the most experienced and renowned business people in Flanders: Bart Verhaeghe, Conny Vandendriessche, Luc Van Mol, Jürgen Ingels and Bart Deconinck. They will in turn decide whether they want to invest their own money in the proposed product or service. The rules are strict and Evy Gruyaert, as an experienced floor manager, will ensure that these are strictly followed.