Regina Rueda, is a woman with clear goals and has the strength to achieve them. She is an executive assistant to the president of a major clothing and footwear company. Due to a sentimental failure, she does not believe in love. Patricio Iturbide is the director of one of the most important fashion and footwear companies in Mexico. Upon meeting Regina, Patricio 's life takes a big turn, leading him to live a love story with her.