Bringing together a ragged band of hippies, drop-outs, and Jesus freaks, Berg preaches the Endtime apocalypse, sparks the "Revolution for Jesus", and institutes the notorious practice of "flirty fishing"-sleeping with potential converts to win over souls. This bizarre sexual approach entices a new flock of converts, swelling the Children of God's membership to well over 50,000 by the late 70s. It also catches the attention of the media who brand them the "sex for salvation cult."