Sun-jae (Kim Hye-soo) leaves her unfaithful husband, Sung-joon (Lee Eol), and moves into an old apartment with her daughter, Tae-su (Park Yeon-ah). During Sun-jae's return home, she takes a pair of bright pink high heels she found in a subway car, only to discover that they are cursed. Her obsession grows, arousing envy and greed with mysterious, nightmarish visions. Even Tae-su and one of Sun-jae's friends, Kim Mi-hee (Go Soo-hee), fall victim to the power of the shoes, resulting in hysteria and theft. Mi-hee dies soon after she takes the shoes, and the shoes return to Tae-su(possibly inferring that she could be the reincarnation of Keiko). Sun-jae is horrified by this and tries to get rid of the shoes.