Sanjay Sahu (Pawan Kalyan) is a post-graduate from Osmania University and is working as a gym instructor. He is in love with Indu (Kamalini Mukherjee) who wishes to marry him. So she makes him meet her father (Prakash Raj), who is a police officer and also happens to be his old acquaintance. Her father declines to approve their love and she is forced to marry according to her father's choice. Meanwhile, Bhagmathi a.k.a. Bhagi (Ileana D'Cruz) and her friend Jyothsna a.k.a. Jo (Parvathi melton) are chased by hoodlums before being rescued by Sanjay. Furthermore, Jo and Bhagi are ragged in the college before being again rescued by Sanjay. Both begin to like Sanjay and even decide to propose their love to him without the knowledge of the other. However, it is Jo who proposes first to Sanjay, who rejects her. Careful after seeing her friend's love rejected, Bhagi, with the help of Sreenu (Sunil (actor)), begins wooing Sanjay.